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Market and Non-Market Co-Creation
by: Chris LawerIt is important to identify that co-creation is not just about firms improving their social marketing, open innovation, community-building and learning efforts to generate new...
View ArticleSocial Media Are More Interested in Your Supply Chain Than Your Marketing
Horse meat keeps turning up in European food products. Though the vast majority of brands tested most recently by the UK government came up clean, meat from Taco Bell and Bird’s Eye got flagged. This...
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